Performance Marketing

Performance marketing boosts sales and helps achieve specific financial indicators

Regardless of the selected set of tools, the minimum budget of a performance campaign is 400 000 ₽ with payment by invoice

Selection of suitable tools

Lamoda provides performance marketing services on external web resources. Advertising campaigns launch includes:

Media plan creation

Report on the campaign

Launch and monitoring of campaigns (without access to profiles and analytics)

VK Ads

Yandex Direct

VK Ads – the largest platform for targeted Ad:

The largest source of traffic
Cross-platform ad placement
Dynamic ad

Social Networks: Vkontakte, Odnoklassniki (in-app advertising stories and video formats)
VK projects (native advertising,in-app advertising).
In the advertising network (native advertising, in-app advertising)

Recommended options

Sales
Dynamic ad VK Ads (Feed)

Traffic
VK Ads

Image (reach)
Video VK Ads

Sales goal

Traffic Goal

Goal Reach

Format

Benefits

Payment model

Types of targeting

Banners with dynamic content based on the data feed. Automatic generation of ads based on a data feed with prices, product names and product cards

The most conversional VK format
Attracts the users attention
Target a “warm” and loyal audience

Retargeting to visitors and buyers of certain products and brands
CRM databases —unloading of various segments of the site audience + LAL

CPС — Cost per click
Cost* — from 25 ₽

VK Ads in Feed

* Average
Available in Russia, Belarus, Kazakhstan

Minimal budget — 400 000 ₽ (VAT is not included)

Record with a button

Format

Benefits

Payment model

Types of targeting

Record with a button to attract traffic to the site

Allows to lead to different landing pages of the site, including individual landing pages
The urge to buy
Using the Call to Action button

Interests
Communities
Lamoda audience segments
LAL

CPС — Cost per click
Cost* — from 25 ₽

* Average
Available in Russia, Belarus, Kazakhstan

Minimal budget — 400 000 ₽ (VAT is not included)

Format

Benefits

Payment model

Types of targeting

The format is similar to a standard advertising record, but with the addition of video

Monthly multi-million audience
Wide targeting
Holding a Brand Lift (from 300 000 ₽)

Interests
Communities
Lamoda audience segments
LAL

CPС — Cost per click
Cost* — from 40 ₽

Video VK Ads

* Average
Available in Russia, Belarus, Kazakhstan

Minimal budget — 400 000 ₽ (VAT is not included)

Yandex Direct is a platform for placing ads on search and in Yandex networks

Accurate ad targeting
Dynamic ad
Display of ads on more than 50,000 sites of the Yandex advertising network

Yandex projects: weather, mail, video, Kinopoisk and others
Applications
Partner sites: Avito, Rambler and others 40,000+
Smart TV
Thematic platforms of external partner networks

Recommended options

Sales
Smart-banners Yandex (Feed)
SEM Yandex
Yandex product feed

Traffic
Text and image ads in Yandex
Yandex graphic ads

Image (reach)
Video in-Stream Yandex

Sales goal

Traffic Goal

Goal Reach

Format

Benefits

Payment model

Types of targeting

Banners with dynamic content based on the data feed

The most transactional format
Attracts the users attention
Ads shown only in Yandex networks

Targeting users who viewed and bought products on the site or were interested in similar products (Retargeting)
Lamoda audience segments

CPС — Cost per click
Cost* — from 30 ₽

Smart-Banners

* Average
Available in Russia, Belarus, Kazakhstan

Minimal budget — 400 000 ₽ (VAT is not included)

Format

Benefits

Payment model

Types of targeting

Advertising on search results based on a list of keywords

Strong interest of the audience and intentions to make a purchase
Accurate ad targeting

Keyword targeting

CPС — Cost per click
Cost* — from 35 ₽

Advertising on Search

Format

A carousel with product cards on the search results

Product Feed

* Average
Available in Russia, Belarus, Kazakhstan

Minimal budget — 400 000 ₽ (VAT is not included)

Format

Benefits

Payment model

Types of targeting

Banners with text and graphic banners

Accurate ad targeting
Low cost per click (CPC)
Display of ads on more than 50,000 sites of the Yandex advertising network

By keywords
Interests
Audience (Retargeting)

CPС — Cost per click
Cost* — from 5 ₽

Banners

* Average
Available in Russia, Belarus, Kazakhstan

Minimal budget — 400 000 ₽ (VAT is not included)

Format

Benefits

Payment model

Types of targeting

Yandex video advertising — promotion on the sites of the Yandex video network and partners

Social
Interests
Behavior
Segments (CRM, LAL)

CPM — cost per 1000 impressions
Cost* — from 200 ₽

Video in-Stream Yandex

* Average
Available in Russia, Belarus, Kazakhstan

Minimal budget — 400 000 ₽ (VAT is not included)

A multi-million audience
The ability to embed clickable elements
BrandLift is a tool for assessing the impact of an advertising campaign on brand interest, brand awareness and memorability (from ₽ 1 million)